Google Maps Ranking: 10 Best Practices For Australian Tradies

These days, it’s essential for tradies in Australia to have a strong online presence. One of the most effective ways to achieve this is by ranking high on Google Maps. 

This blog will walk you through the best practices for Google Maps ranking to stand out and attract more local customers. 

We’ll cover everything from setting up your Google Business Profile to optimising for local SEO. Let’s start by understanding why Google Maps ranking is crucial for businesses.

Why Google Maps Ranking Matters for Tradies

Before diving into the best practices, it’s important to know why Google Maps ranking matters. When potential customers search for tradies in their area, appearing in the Google Local Map Pack (the top three local business listings) significantly increases your chances of getting noticed and contacted. 

High visibility in local search results can lead to more inquiries and jobs that boost your business’s bottom line.

Now, Let’s Explore The 10 Best Practices For Google Maps Optimisation And How To Implement Them

1. Complete Your Google Business Profile

The first step to ranking on Google Maps is to have a complete and accurate Google Business Profile. This is the foundation of your online presence on Google Maps.

Fill in All Details

Make sure every section of your Google Business Profile is filled out. This includes:

Business name

✅Address

✅Phone number

✅Website URL

✅Business hours

✅Categories

✅Services

✅Photos

Verify Your Business

Verification is crucial. Google needs to know your business is legitimate. They usually send a postcard with a verification code to your business address. Once verified, your profile becomes more trustworthy in Google’s eyes.

2. Consistent NAP Information

NAP stands for Name, Address, and Phone number. Consistency is key here.

Use the Same Details Everywhere

Ensure that your NAP information is the same across all online platforms, including your website, social media, and online directories. Inconsistent NAP details can confuse Google and hurt your ranking.

Update Your Information

If you change your address or phone number, update it everywhere immediately. This helps maintain trust with Google and your customers.

3. Add Quality Photos

Photos make your business profile more engaging and trustworthy.

Showcase Your Work

Upload high-quality images of your work. For tradies, before-and-after photos of jobs are particularly effective. This not only shows your skills but also builds trust with potential clients.

Regular Updates

Keep adding new photos regularly. This shows that your business is active and thriving, which Google favours.

4. Collect and Respond to Reviews

Reviews are a critical factor in how to rank higher on Google Maps search results.

Ask for Reviews

Encourage satisfied customers to leave positive reviews on your Google Business Profile. More positive reviews can improve your ranking and attract more clients.

Respond to Reviews

Always respond to reviews, whether positive or negative. Thank customers for positive feedback and address any issues raised in negative reviews professionally. This shows potential clients that you care about customer satisfaction.

5. Optimise for Local SEO

Local SEO helps you rank in the Google Local Map Pack and improve your visibility in local searches.

Use Relevant Keywords

Incorporate keywords naturally into your business description and posts. 

For example, if you are a plumber in Sydney or Perth, use keywords like “Local Plumber in Sydney” and “Local Plumber in Perth.” The same applies to other niches, such as electricians, roofers, and solar installers.

Create Local Content

Write blog posts or create content that is relevant to your local area. This can include topics like local events, customer success stories, or tips specific to your trade and location.

6. Use Google Posts

Google Posts are a great way to engage with your audience and keep your profile active.

Regular Updates

Post updates about your business, special offers, or upcoming events. These posts appear in your Google Business Profile and can attract more attention.

Include Keywords

Incorporate relevant keywords into your posts (as shown above) to enhance your local SEO efforts.

7. Embed a Google Map on Your Website

Embedding a Google Map on your website can improve your local SEO.

Add a Map to Your Contact Page

Include a Google Map on your contact page to show your exact location. This helps Google understand where your business is located and can improve your ranking.

8. Build Local Citations

Local citations are mentions of your business on other websites. They help boost your credibility and improve your ranking.

Get Listed on Local Directories

Submit your business to local directories and industry-specific websites. Ensure your NAP information is consistent across all listings.

Earn Mentions in Local Media

If possible, get featured in local news articles or blogs. These mentions act as backlinks and can boost your local SEO.

9. Use Schema Markup

Schema markup helps search engines understand your website content better.

Implement Local Business Schema

Add local business schema markup to your website. This provides Google with more information about your business, such as your address, phone number, and business hours and improves your chances of ranking higher in local searches.

10. Monitor Your Performance

Regularly monitoring your performance helps you understand what’s working and what needs improvement.

Use Google Analytics and Google Search Console

These tools provide insights into how people find your business and how your website is performing. Use this data to make informed decisions and improve your ranking.

Track Your Rankings

Keep an eye on your Google Maps ranking and adjust your strategy as needed. Tools like BrightLocal or Moz can help you track your local SEO performance.

Get Ready to Boost Your Google Maps Presence!